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    - Director, Price Partnership

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Hilton London Paddington

/Signage

//Window Graphics

 

The Brief:

Working in conjunction with our large format and signage partner, Disturbance, we were asked to develop a series of seven large graphics, to be displayed across the ground floor windows of the hotel’s Steam Bar.  The brief was to create graphics that would increase traffic to the Steam Bar by capturing the attention of people passing the Paddington station exit next to the Hilton, specifically targeting after-work drink and business lunch customers.  

 

Our Solution:

We used a mixture of lifestyle and product images and applied a striking diagonal stripe background style to achieve an energetic feel whilst highlighting the main element of each image.

 

Hilton Paddington reported that after installing these window graphics they experienced a 46% increase in traffic to the Steam Bar during July and August.

 

This overwhelming success led to Hilton briefing us to design a further set of five 3600w x 700h graphics as a second stage to their campaign, this time for installation inside London Paddington station and with the aim of advertising their food and beverage offerings.  We retained the effective style developed for the original window graphics, but focused more on enticing food and beverage imagery and incorporated more distinctive Hilton branding into the designs. 

 

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Hilton Paddington - Window Graphics