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Luxury Hotel Partners

//Metamorphosis

/Digital & Print Brochure

The Brief:

To create a brochure presenting LHP’s luxury boutique hotel management proposition to hotel owners and investors, working in conjunction with copywriter and strategist Paul Broadbent. Luxury Hotel Partners is owned by the operators of the global award winning brand Small Luxury Hotels of the World, and operates 30 of those hotels throughout the world.

 

 

Our Solution:

Our challenge was to create a brochure that allowed the strength of their proposition to shine through without being a highly ‘sales-focused’ item.

We began by giving the brochure a clear theme depicting the change process of their proposition, which we named ‘Metamorphosis’ and applied this as the main title of the brochure.  To visually bring this theme to life we developed a simple yet effective butterfly image for the front and back cover, complimented by minimal text and colours.  This created a confident and aspirational feel and allowed us to use bold images of their property portfolio within the inside pages to maximum effect without cluttering the simplicity of the cover pages.
 
The end result is a brochure that can be utilised within the UK but works equally well worldwide.  It presents the business as well as their relationship with Small Luxury Hotels of the World and demonstrates their expertise through a design that evokes both a sense of luxury and the proven ability to create change within the hotel sector.

 

 

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Luxury Hotel Partners - Metamorphosis Brochure

  • //Metamorphosis Brochure
  • //Metamorphosis Brochure
  • //Metamorphosis Brochure

  • //Metamorphosis Brochure
  • //Metamorphosis Brochure
  • //Metamorphosis Brochure

 

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