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    Les undertsands what we want and consistantly delivers excellent work at great value

    Simon Price

    - Director, Price Partnership

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The Clifden Arms

/Brand Identity

//Illustration, print collateral & website


The Brief:

To create a new brand identity and full set of corresponding communication materials for public house The Clifden Arms in Buckinghamshire, to include the website, food and drink menus, posters, receipt wallet, comments card, letterhead and business cards. 


The Solution:

The new tenants wanted to retain some of the heritage of the pub within the design, but planned to completely rejuvenate it so all materials had to reflect their own unique style, which included Michelin star experience and a progressive catering approach with an emphasis on quality local produce.


We used the existing pub sign for the logo so as to reflect the heritage of the 15th Century building and applied an illustrative style to the communication materials and to the website, which you can view here


We designed completely original illustrations to represent the core areas of the business - eat (knife and fork illustration), drink (wine glass and bottle), guest rooms (lamp illustration) and events (flower image) - and these formed the basis of the entire website style.  Each illustration was designed using only one line overlaid on a wider brushstroke, each with it's own bold colour, red for the core food and drinks business, green for the mainly garden-based events and blue for their secondary upcoming business of guest accommodation.  The complimentary brand colours are a deep brown and cream colour to add a traditional feel to the contempory images and ensure the materials fit within the style of the Tudor beamed building.


Since the pub's opening and subsequent success we have worked with them to produce ongoing marketing collateral to include posters advertising upcoming events such as their Artisan Market, for which we used an typography-focused style giving a rustic feel and highlighting their advocacy and use of good local produce.




//The Clifden Arms

  • The Clifden Arms - Menus
  • The Clifden Arms - Illustrations 1
  • The Clifden Arms - Illustrations 1

  • The Clifden Arms - Quote
  • The Clifden Arms - Website
  • The Clifden Arms - Artisan Market