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    Les undertsands what we want and consistantly delivers excellent work at great value

    Simon Price

    - Director, Price Partnership

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Virgin Nigeria

// Business Class Brand Development

/Onboard Collateral


The Brief:

To develop a distinct sub-brand and corresponding collateral for Virgin Nigeria's international business class airline product. 


Our Solution:

After meeting with the airline's management teams both in Lagos and at London Gatwick, we agreed that they would benefit from moving substantially away from their existing identity in the development of this sub-brand, in order to attract a wider cross-section of business class travellers from outside of Nigeria.


The result was a sub-brand which transcended the airline's perceived “African” image and created an international and aspirational look and feel.  This new identity proved immensely popular with the airlines’ management, and as a result we were asked to produce a comprehensive set of business class collateral including: On-board bar wine and food menus; lounge invitation; airport signage; film listings; fast-track invitation and business class lounge materials.


To achieve real a real 'stand out' factor, we developed a completely original on-board menu format comprised of individual menu cards inserted into a document wallet.  By moving away from the traditional menu format and creating individual cards, a greater interactivity with the passenger was achieved.  All pieces were matt laminated to add to their tactility and to increase longevity by protecting from spills.  At the time it was the only on-board menu of its kind.




//Virgin Nigeria - Business Class

  • Virgin Nigeria - Business Class
  • Virgin Nigeria - Business Class
  • Virgin Nigeria - Business Class