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    We are growing and now looking for talented creatives to join the LC Design team. 

    Graphic Designers and Copywriters needed.  Contact us at [email protected] if you're interested...

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    Les undertsands what we want and consistantly delivers excellent work at great value

    Simon Price

    - Director, Price Partnership

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    We love talking design and always want to help our clients, so if you have any questions or want to discuss potential projects please drop us a line.

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Virgin StartUp

/Brand Development

// Logo Design, Brand Guidelines & Literature

The Brief:

Virgin Management hired LC Design to design the logo, stationary, digital assets, brand guidelines and company launch materials for one of the Virgin Group’s latest businesses – Virgin StartUp.  The brief specified that the logo had to fit within the Virgin Group style, but represent the idea of new growth, emtrepreneurship and the support of new ideas.


Virgin Start up is a not-for-profit organisation which offers financial support, mentoring and business advice to thousands of young entrepreneurs across the UK.


Our Solution:

We presented the Virgin Management team with a comprehensive range of initial logo concepts to choose from and they favoured our dandelion idea, which represents the seeds of success that surround the whole Virgin StartUp philosophy. 


After developing and delivering this final logo concept, we completed a comprehensive brand guideline document and designed the company’s corporate literature. 


We then went on to design a suite of associated marketing materials including digital assets, leaflets, posters and banners to support the company launch event which took place at BoxPark, Shoreditch with Sir Richard Branson in October 2013.




//Virgin StartUp - Brand Development

  • Virgin StartUp Logo
  • Virgin StartUp Business Cards
  • Virgin StartUp Website

  • Virgin StartUp Leaflets
  • Virgin StartUp Posters
  • Virgin StartUp Leaflet3