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    Les undertsands what we want and consistantly delivers excellent work at great value

    Simon Price

    - Director, Price Partnership

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// Branson Centre of Entrepreneurship

/ Corporate Literature & Launch Materials

The Brief:

To design all corporate literature and promotional materials for the launch of the Branson Centre of Entrepreneurship (BCoE) in the Caribbean.


Virgin Unite in the UK and the BCoE in Jamaica briefed us to inject some local (Caribbean) character into the design, while ensuring that all materials were in keeping with the iconic Virgin brand.


Our Solution:

Using an illustrative style (to align it with partner Virgin Holidays' existing style), a number of concepts were developed featuring speaker woofers, lions, guitars, crowns, butterflies, birds and airplanes.  Most of these graphics had already been utilised on various murals throughout the centre.


At the end of the development stage, we chose an abstract floral motif with a wave, coupled with more subtle local references – palm tree, birds and butterflies – giving the materials a warm and lively feel.  We applied these graphics to business cards, comp slips, letterhead and envelopes.


In addition to the corporate literature, we produced promotional materials to support the launch including three different invitations to the opening event, an outdoor advertising campaign in Jamaica and an e-shot.  Here we used bold, bright and clear designs, showcasing the achievements of local business owners and appealing to a broad audience.




//Branson Centre of Entrepreneurship - Stationary

  • BCoE - Stationary
  • BCoE - Business Cards
  • BCoE Envelopes

  • BCoE - Poster
  • BCoE - E-Shot
  • BCoE Launch Invite